Strategy, Technology and Models of CRM
Author:
ANIL RAJPUT1 and ROMSHA SHARMA2
Affiliation:
1Professor, CSA Govt. P G College, Sehore (INDIA)
2DK 1/ 124 Danish Kunj, Kolar Road, Bhopal (INDIA)
Email:dranilrajput@hotmail.com
Keyword:
CRM
Issue Date:
July 2012
Abstract:
In this paper, we describe strategy and technology and various model of CRM. In this paper we have study and improve the papers of Kincaid, J. W.1, Ling, R. and Yen, D.C.2 Ngai, E.W.T.3, Swift, R. S.5 and Parvatiyar, A. and Sheth , J.N.4
Pages:
ISSN:
2455-9997 (Online) - 2229-3531 (Print)
Source:
DOI:
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Available from: http://www.compitjournal.org/paper/287/
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